Feed More. Waste Less. End Hunger is the moto Goodr founder Jasmine Crow lives by. According to the companies kick starter campaign page, every year in the U.S. 33 million tons of food is wasted, yet in America 1 out of 7 people are hungry. With that in mind, in 2016, Crowe decided to create Goodr The Food Rescue App which allows its users ranging from hotels to local restaurants to donate food to shelters, soup kitchen and nonprofits. The app matches for example Starbucks to local drivers who then deliver the food to a partnering church. Sounds simple and easy, right?
As the brains behind Black Celebrity Giving which is also another initiative to combat homelessness. Since 2011, Crowe has been giving back and informing thousands not only in Atlanta but also in 30 US cities, Haiti and the UK. Since its conception, Crowe has collected over 2 million items to causes worldwide. To learn more about Crowe and her newest initiative check out the mini interview below and please visit www.goodrapp.com for more on how to donate and to become a driver. Also, donate to their kickstarter www.kickstarter.com.
How did you come up with the concept?
I have been hosting events called Sunday Soul – essentially a homeless pop-up restaurant in several cities across the country. It was at one of our larger feedings that went viral that someone asked which restaurants donated the food. Truth was I purchase all of the food and never thought about the fact that restaurants should be supporting this endeavor. I began doing the research on how much food is wasted and decided I had to be a bridge to the people.
Do you plan to expand to other states? Absolutely yes! It’s my dream for the app to not only be available nationwide but worldwide. I would like to expand to North Carolina and DC next and afterwards California. My next country is certainly the U.K. I have a lot of support in London.
How did you get companies like Red Lobster and Starbucks to donate their food?
I don’t have the corporations yet just individual locations and it came from simply telling people what I wanted to do. I also had some relationships withnonprofit partners who have pantries, they referred me to stores and I followed up.
What places do you deliver the foods to? and how did you build that relationship with them?
We take food to shelters, churches and food pantries. These relationships are in place as I have worked with shelters and programs for the past four years here in Atlanta.
Can you explain the process of being a driver, donor and or recipient?
Drivers are paid based on mileage and time just like Uber, we’re encouraging current Uber and Lyft drivers to dedicate a day they drive with out app too, they get paid and do good. Donors pay a yearly fee, this allows us to pay our drivers and cover expenses, we provide them with supplies and reports for a tax write off which is a great benefit. Recipients register, they receive push notifications of available food, accept order or alternatively they can pay a administrative fee to have food delivered at a later time.
Future expectations for the organization/company
We want to scale, the restaurant industry brings in billions of dollars a year, this is our revenue stream. If our start-up is able to rescue even 10% of food that would otherwise go wasted in this country we can feed millions of people.